The mobile medicine that the doctor wanted turned out to be like this.

Mobile medical fever, mobile medical entrepreneurship competition is even hotter. The author has experienced 5-6 games in more than half a year, and all the projects are competing for beauty, patting his chest to ensure that the model is unique and promising. If it weren't for the doctors who didn't like the existing mobile medical programs, and if the medical leaders were still struggling, I would almost believe it. It is hard to avoid aesthetic fatigue after taking part in too many events. Watching so many similar events is like watching a beautiful woman who has had her face adjusted. So when I heard that Mace Medical wanted to hold the doctor's mobile medical start-up competition, my interest immediately came, because I wanted to see what the doctor wanted mobile medical to look like.
 

June 28, Peking University Medical Department Yifu Building. Choosing a large classroom in the medical school to hold the competition is in line with Mace's usual low-key professional style. The host is Hu Xubo, a senior medical investor from Qiming Venture Capital Medical. After KPMG Medical Partner Ms. Yao Fenge briefly reviewed the current situation of mobile medicine, the activity went straight to the theme, and the 16 projects won after the primary election and online voting were tested by the judges' critical eyes.

Please look at the table below-it is estimated that you and your friends will be stunned when these participating units are highlighted. of course, some are hospital events and some are individual doctors. Dr. Mace's biggest selling point in this competition is that all the projects come from doctors, and those products that have not been developed are also allowed to participate, so as to maximize the opportunity for good ideas to stand out.

The source of this project covers the whole country, regardless of the size of the hospital are actively involved, but the shortlisted projects are still dominated by three well-known hospitals. I don't know whether it is because of the difficulty of the implementation of the mobile medical project itself, the initiator or host of the project is often an expert, and even there is no lack of academicians, which is in sharp contrast with some mobile medical project teams that are mainly post-90s.
 

Overall, the projects are very close to clinical needs, targeting severe vertical subdivisions, many of which have not been thought of or dared to touch in the past, such as follow-up of premature infants, chronic disease management of hypothyroidism during pregnancy, heart failure and atrial fibrillation, identification and follow-up of pulmonary nodules.
 

The doctor told us that the number of these patients is much larger than we remember, and the current offline diagnosis and treatment or management methods cannot relieve the suffering of patients. Even for seemingly ordinary kidney disease chronic disease management and dental network consulting projects, the doctor's design adds key artificial intelligence algorithms, and the medical value is left behind several streets of similar projects on the market.
 

Another feature of the doctor project is that it relies heavily on hardware equipment including sensors and medical devices. To a certain extent, you can regard it as a mobile application of medical equipment. Although APP is standard, it is usually used as hardware support. The two Internet of Things medical projects in Shanghai Zhongshan Hospital are typical. It is also easy to find that 2/3 of the projects are chronic disease management, highlighting the strong demand in this field and the weakness of the existing medical system.
 

In the view of us "businessmen", the mobile medical project initiated by doctors exudes a strong academic atmosphere, but also has many problems. First of all, commercial consideration is not enough. Some projects are completely born out of a certain clinical topic, but with a little mobile element, they are scientific but commercial. Market potential, replicability and profit prospects are almost a blank sheet of paper, not to mention promotion and operation. Several of these projects are job inventions, and the commercialization ability of hospitals or research institutions has always been weak. It is not difficult to predict that the declaration of results may be put on the shelf soon. Some projects are actually the mobility of certain medical equipment, the business model is closer to the sale of equipment, the characteristics of the Internet are not fully considered, and the future growth space is limited. For example, the mobile phone examination project for diabetic fundus diseases has little commercial space for separate implementation. If it is connected with the existing diabetes management project, it may be a win-win situation. Chronic disease management projects with more proposals may be realized by borrowing the templates of existing products, and there is no need to start anew.
 

From the interaction between the project introducer and the judges, we can feel that doctors cherish their own projects and underestimate the difficulty of business operation. Many doctors also clearly state that they need to hold shares but cannot start a full-time business. How can you have both fish and bear's paw? It is rare for the founder of Zhuo Jian Technology to practice medicine and start a business.
 

If you want to generalize the doctor's mobile medical entrepreneurial ideas, I will think of the love in the campus, simple and pure and out of touch. There may be one or two unforgettable stories, but most of them end up when love is a thing of the past. However, the perspective of clinicians is an excellent reminder to entrepreneurs with existing Internet or non-medical backgrounds. One is really close to medical treatment and the other is good at commercial operation. Everyone has the opportunity to talk more and may find a way out for the confused mobile medical treatment! (Translational Medicine Network 360zhyx.com)